Persuasione

Q: What are the "ethos," "pathos" and "logos" in persuasion?

Pou-Amérigo: According to the classics, they are three essential elements in any process of persuasion.

The "ethos" refers to the orator, his character, the image he projects, and the values associated with him.

The "pathos" is the mise-en-scène, the elements that surround the discourse, recourse to the emotional factor.

The "logos," instead, is the address itself, the arguments, the appeals to reason.